Prestone? Launches Universal Antifreeze for All Makes, Models, Colors
Retailers, Distributors Benefit from Fewer SKUs and Price Points
DANBURY, Conn., June 10, 2004 ? The current antifreeze market has become cluttered and confusing for customers and consumers alike. There are a plethora of formulas, all arriving on shelves in various colors and for different makes and models of cars and
light
duty trucks. With multiple price points and innumerable SKUs, the antifreeze/coolant market has become nothing short of perplexing and burdensome. Prestone ? a Honeywell brand ? is responding to this issue with a solution ? the NEW Prestone? Extended Life Antifreeze/Coolant, compatible with ANY antifreeze/coolant used in ANY make or model automobile or light duty truck on the road today.
The new formula is compatible with ALL types of antifreeze/coolant on store shelves ? including conventional silicated
technology
, organic acid technology and hybrid technology coolants. The new Prestone Extended Life Antifreeze/Coolant has a patented carboxylate technology that carries a traditional colored liquid contained in the recognized Prestone yellow bottle. It can be added to any antifreeze/coolant that is currently in any domestic or foreign car or light duty truck?s system ? regardless of its color ? and when added to any extended life coolant will provide extended life properties up to five years or 150,000 miles.*1
?Customers were becoming overwhelmed by the numerous varieties of antifreeze/coolant they were carrying in order to meet consumer coolant needs, which led to higher inventory costs and lower returns on their investments,? said John King, Prestone Product Manager. ?The new Prestone Extended Life Antifreeze/Coolant allows our customers to have fewer price points, as well as fewer antifreeze SKUs to keep track of on their shelves, in their warehouse and when re-ordering. The formula is easy to understand, and will help bring back motorists that converted to do-it-for-me (DIFM) consumers when the antifreeze/coolant market became crowded and complex. These consumers can now be confident that this universal formula will be compatible with their vehicle when flushing and filling, or just topping off.?
Prestone is also manufacturing a 50/50 mixture of the new Prestone Extended Life Antifreeze/Coolant, which is strictly intended for topping off. It features the precise factory-fill blend used by most major
auto
manufacturers ? 50 percent antifreeze concentrate for temperature and corrosion protection, and 50 percent de-mineralized water for vital heat transfer. Like the fully concentrated formula, this product can be added to any vehicle?s cooling system, and will mix with all varieties of formulas.
?The Prestone brand is giving peace of mind to both customers and consumers,? added King. ?With our new universal formula, customers know how to advise consumers on what to use for their cooling system needs. All they need to remember is to trust the yellow bottle ? the new Prestone Extended Life Antifreeze/Coolant.?
Retailers interested in learning more about the new Prestone? Extended Life Antifreeze/Coolant should contact their local sales representative or call (800) 890-2075. Products can also be ordered online at
www.honeywellauto.com ? the business-to-business web site established by Honeywell Consumer Products Group for placing and tracking orders.
Headquartered in Danbury, Conn., Prestone is a unit of Honeywell Consumer Products Group, a division of Honeywell International Inc. The Honeywell Consumer Products Group manufactures and markets FRAM? oil, air,
transmission
and fuel filters; Prestone? antifreeze/coolant and car care products; Autolite? spark plugs and ignition wire sets; and Holts? car care products. Information about Prestone? products is available on the Internet at
www.prestone.com.
Honeywell International is a $23 billion diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. Based in Morris Township, N.J., Honeywell?s shares are traded on the New York, London, Chicago and Pacific Stock Exchanges. It is one of the 30 stocks that make up the Dow Jones Industrial Average and is also a component of the Standard & Poor's 500 Index. For additional information, please visit visit
www.honeywell.com.
*1 Provides extended life protection up to five years or 150,000 miles when added to any extended life antifreeze/coolant or flushed and filled. Always consult
your vehicle
manufacturer?s owner?s manual to determine the specific maintenance and change-over intervals recommended for your vehicle.