Re: 1976 evinrude 15hp
I have basically the same motor, only no electric start.
If you are getting no spark at all to either cylinder, that suggests a common cause, and the kill switch is a prime suspect. I see that the kill switch wires are not hooked up to the stop switch on the motor housing, but I don't actually see where the wires end. Are they run to a remote ignition switch (like with a key)? That switch could be the issue. You might try completely disconnecting the kill switch wire connectors to eliminate that possibility.
These ignition systems are pretty simple, and replacement points & condensers are cheap (also available here on Iboats). The first link that kfa403 provided will give you a ton of info on how to get things set up right.
If you are completely sure that the kill circuit is not the issue, then no spark that means either (a) components are bad (points, condensers, coils, or wires) or (b) the points are not set properly. Remedy (a) and (b) and the magneto will produce spark. Again, the problem suggests a common cause, which could be the common coil (the coil pointing bow-ward on the magneto in your first pic). That's a more expensive part, so I would eliminate all other possible causes (i.e., eliminate kill switch and check point gap, if those OK replace points & condensers) first. Hope that helps!