I think the hippo logo needs to be "re-thought." No objection to a hippo... but unless you're told it is a hippo it is hard to guess.
I can see a hippo... as well as a warthog, an owl and a cat facing away from you ready to pounce.... but then again, I'm a cat person.
Ads have to get your attention, interest and lead to an interpretation. The latter seems to be lacking.
How about a platter with steak and lobster on it... surf and turf anyone?!?!
But seriously, a boat anchored with a beach and camp set up in the distance might translate better. Kind of like this taken from
here
A rendered ink sketch would be pretty cool
This is not my photo or blog page. I just found it while googling.