In that case you probably have a bad connection. Your meter sees 12V on the B wire, but I'm guessing as soon as you turn the key or connect the wires together your voltage drops to zero. If this is the case, then you need to trace the red/puple wire back to the battery.
Connect meter to B terminal and turn key ON, see if 12V are found
if NO
Connect meter to starter post and turn key to ON, see if it stays at 12V
If good
Connect meter to the 50 amp breaker with key ON, check both terminals
If good
Pull 10 pin engine connector and see if 12V is found on any of the engine side pins
Now if the Key is ON and you do get 12V on the purple wire, let us know