Reports published in the US indicate that Bombardier Recreational Products (BRP) has ceased building Johnson branded outboards and will build no more in 2008. This effectively puts an end to the iconic brand. According to the report, BRP said that it would be focusing all of its efforts on Evinrude branded E-TEC engines. BRP indicated that it recognised the value of the Johnson name and was evaluating if and how it could leverage it in the future. BRP offices in Switzerland and Belgium did not return calls when efforts were made to determine how this move will affect Johnson dealers in Europe.