I have a 1996 130 HP Johnson with low hours that is a bear to start when cold. It has new plugs and the engine is like new very little use. It has been that way since new. The choke is working. I can hear it clicking in the engine. I have tried various starting procedures to get it to fire up quickly to no avail. The Quick start system is working. It increases the idle when it is running. When the engine is warm it starts right up and runs well. It goes at the turn of the key. I took it to a marina (Johnson dealer) he could not find anything wrong. He explained how the choke worked (which I already knew.) I have tried moving the throttle up and down excessive chokeing,Little choking etc. You just have to grind and grind to get it to go. Of course it is a ball of smoke and spitting when it fires. After normal warm up it runs fine..The fuel is treated and is kept fresh..