G3 1610 prep charges?

[PJBR]

Greetings All!

Looing at a new 2022 1610 SS G3 Yamaha with 50 HP. Boat is loaded. Dealer is adding another $3900 for prep. I am told that the reason is that boat arrives with no cables, engine to be installed, batteries, trolling motor, all the trimmings.

Any thoughts on the prep charge?

Thanks,

PJ

 

[racerone]

Marketing 101 these days.------Offer a product at a low price and then add on some " fees " I think.

 

[Scott Danforth]

first, welcome aboard

next, you can negotiate the price on the package. there are manufacturer incentives to sell old inventory, since the 2024's are coming out, the 2022 is almost 2 years old.

and yes, many boats under 25 feet are dealer rigged because they are manufactured like they come from IKEA - hull comes on a trailer, trailers come on a trailer, motors come in crates, etc. so there will always be a dealer prep fee.

 

[dingbat]

Marketing 101 these days.------Offer a product at a low price and then add on some " fees " I think.

Primarily a reaction to customers requesting detailed cost break downs of time and material in an effort to nickel and dime you for a better price.

You offer an attractive base price then option all the "value added" materials and Services separately. Typically at a higher margin to give you the ability to offer "discounts" to appease the client.

 

[dingbat]

Primarily a response to customers requesting detailed cost break downs of time and material in an effort to nickel and dime you for a better price.

You offer an attractive base price then option all the "value added" materials and Services separately. Typically at a higher margin to give you the ability to offer "discounts" to appease the client.