I have a 2003 50Hp Mercury that is hard to start even after it's warmed up, it won't start by just turning the key, I usually have to move the throttle to about 1/4 to 1/2 throttle just like it's the first cold start of the day.
Have you tried to start it with just the throttle advanced a bit and not priming it?It doesn't matter how long I let it sit it does that, actually sometimes it will start up by just turning the key, but most often I have to advance the throttle and push the key in to prime