All a manual primer will typically do is draw fuel from the carb float bowl area, and pump it into the throat of the carb. This direct shot of fuel into the engine works far better than a choke butterfly, and you get better airflow thru the carb with no choke assy in the way. The primer does not control the throttle linkage to affect idle speed.
As a rule you'd pump up your fuel hose primer bulb until it's hard. Then, a couple of pumps on the primer and push it all the way in. The primer should remain fully in during normal operation.
Make sure the gear shift is in Neutral, open up the throttle a bit and crank the engine, it should fire right up. If a bit cold-blooded, try another pump on the primer. Note once the engine's warmed up you shouldn't need to use the primer, if you pump too many times you could flood it out.
BTW, check out the BRP site for official parts listings with diagrams:
http://epc.brp.com/DEFAULT.ASPX?BRANDS=EJ&LANG=E&DEALERLOCATOR=NO
HTH............ed