I see serious top abrasion (coil) from flywheel contact. The coil also appears to be in contact with the condenser (top of picture -- burnt area that Crosby mentions.)
I think the driver coil is either the incorrect one for your model, or is installed incorrectly. If there is a machined area on the mounting post, the edge of the coil lamination must be perfectly flush with the flat machined area.
[Edit. The BRP driver coil for your motor is part number 763784, and is available here at iBoats. The correct coil mounted correctly insures that the critical air gap to the magnet is correct]