yeah good on the font.
My only thought on the hippo after a couple days. The one pictured is not jumping out as a hippo. Yall prob saw it because you were told that's what is was going to be, or in the design development stage it was known to be a hippo and suggestion tells you what it was. If you are set on that one, and you probably are as it cost a bunch of time and money - get some more. Put a human body on him and make him look bada**. Use a couple different angles. Have him driving a boat and towing and RV while hanging out the window with his hot hippo wife by his side. Whatever but expand beyond that one and make it a image campaign. One image won't cut it.
**full disclosure; I barely graduated high school and I'm just a regional guy for directv with a history in retail management so I obviously do not know what I speak of. But I spend a sh..ton of money online...
:facepalm: 
