Re: Who makes BPS rods and reels?
Here's the official answer.
Abu Garcia, Daiwa, Pflueger, Shimano, and Bass Pro Shops bait cast reels are all made by a 'Parent Company' in China.
The Johnny Morris Elite Reel is basically the exact same reel as the Shimano Citica. So why the extra $100 for the reel?
The lady did go on to explain that each different reel company has their own quality standards that have to be met, and that is where you find the variation in the different models by company. She then went on to say that the Pflueger reels don't compare to the Shimano, Garcia, or Bass Pro Shops reels from her standpoint as a quality control specialist.
You'd be surprised what people will tell you if you just get the right person, and ask the right questions.
Looks like I'm changing my standpoint on BPS reels, and will be switching to the Garcia or Shimano reels for future purchases.