Boomyal
Supreme Mariner
- Joined
- Aug 16, 2003
- Messages
- 12,072
I have a small business. It is the remnant of a long time conventional business that had a dealership affiliation with a national manufacturer. For the last 10 years, I have not been a dealer for that company but I have existed on servicing equipment from a long time customer base that I was able to retain. I have not advertised during this period of time and no one who does not know me has no way of finding me. As could be expected, there is an attrition rate that is not being replaced.
There are many more owners of this brand of equipment than I was able to retain with multiple mailings, plus the following dealer has added to that customer base. All of a sudden after ten years, that subsequent dealer has bailed out. Now there are all the old customers that I did not retain, plus all the customers that the subsequent dealer had added.
To date, there has been no new dealer appointed in this area for this product. People are going to be searching for someone to service their equipment.
Here is my question. My business name no longer includes the name of the national manufacturer. If I get a website, in my company name, and describe that I service XXXXXXX brand equipment, will a google search bring up my website? Or how can I insure that it would. I think "KeyWord" is the operative word here.
There are many more owners of this brand of equipment than I was able to retain with multiple mailings, plus the following dealer has added to that customer base. All of a sudden after ten years, that subsequent dealer has bailed out. Now there are all the old customers that I did not retain, plus all the customers that the subsequent dealer had added.
To date, there has been no new dealer appointed in this area for this product. People are going to be searching for someone to service their equipment.
Here is my question. My business name no longer includes the name of the national manufacturer. If I get a website, in my company name, and describe that I service XXXXXXX brand equipment, will a google search bring up my website? Or how can I insure that it would. I think "KeyWord" is the operative word here.
