Packaging

Kiwi Phil

Commander
Joined
Jun 23, 2003
Messages
2,182
Maybe a year or so ago I sought advice from you blokes for ideas on how to package my product. (Herbs).

Well, I put all the suggestions in to a hat, and spent 6mths going thru them and planning, and another 6 getting them designed and made.

We now have a "one touch" box for the herbs.

When it arrives at the Supermarket, the staff take it off the pallet,run their thumbs around the perforated line, remove the top 75% of box, and bingo, they have an instant display tray to put on the gondola.

I no longer have to tape top and bottom of box. It is self folding/locking

It has hand holds cut in side, so no accidents.

Perforation is done with lazer, so the thick corregation breaks easily with thumb nails, but holds stacking strength when stacked 8 levels hig on pallet.( needs sheet of core flute every 3 layers tho).

Painted black to suit Supermarket layout, but had film of a sort of wax added to prevent cardboard collapsing should water escape from herb sleeve.

Cost:
well started out at $1.65 ea, then I said I would ask Chinese Manufacturer to submit an in-store price (remember my thread on Chinese Trade Show....well I found a Box Manufacturer).
3 days later price was adjusted ("we made an error in our quote") to $1.04............can you believe it!!!!!!!!
So went with Aussie Manufacturer.
Then they mucked up the die ($600 worth) so when I mentioned it, they knocked off 20%.

Anyway I can buy then 3 pallets at a time (Chinese were 15, and that gave me a storage problem).

All is working well, but I have to work out a system for dividers (we need to do something here....find the herbs can fall over sometimes.)
A tray like MacDonalds drink take-away-tray (but with 24 holes) is about 30c. Too much.
Dividers like in a wine box about 40c, and they can fall apart when assembling. (nightmare in the making)
3 Long strips of cardboard (continious)gives me 4 long 'slots or channels' in bottom of box, 6 herbs per long slot, but 28c.
So not sure how to handle this one.

Anyway you blokes, thanks a lot for your input. It was all valuable and I have something that works really well.
I really appreciate your assistance and suggestions

Cheers
Phillip
 

QC

Supreme Mariner
Joined
Mar 22, 2005
Messages
22,783
Re: Packaging

LOL @ Rick

Now if you could come up with a package that would accomodate an 8' 6" beam . . . ;)
 

Kiwi Phil

Commander
Joined
Jun 23, 2003
Messages
2,182
Re: Packaging

Yea.......right on QC. (just being factual, not critical here).

To think the most developed industrial nation got that one wrong.....or can't bring themselve to the point of changing it to 7'11", is amazing.

It limits their sales by probably billions of dollars a yr internationally, and turns what you consider a family affordable item in your country into a expensive luxuary item in ours.

The cost of an 8'x8''40' container is around US$2.5K-3k from you to me, but the extra 7" in beam can increase price 2-3 fold (break-deck-cargo), and roll-on-roll-off can be more expensive.

Sort of eliminates 95% of prospective buyers.

Americans have always got one thing right on.
They have manufactured items of pleasure/recreation and made them affordable to the average bloke (in USA), because the average bloke makes up about 90% of any developed society........that equals a lot of good things for the economy/manufacturer/consumer.

(Why should pleasure/recreation be something for only the rich? (That is a very old English Gentry attitude))

Yet same manufacturers can't adjust to the international measurements of 2.4m (8'), and soak up an international market probably many fold the size of their domestic market.
Real shame, as I guess the Chinese will, and I will hate that.
Cheers
Phillip
 

Dunaruna

Admiral
Joined
May 2, 2003
Messages
6,027
Re: Packaging

[colour=blue]It does go in on a 45 degree angle, doesn't it?
 

Kiwi Phil

Commander
Joined
Jun 23, 2003
Messages
2,182
Re: Packaging

not many.
they have very high sides to their boats, which is a great idea, but that dosn't help a lot with say a 23' sunbridge.
Have seen photos of a Boston Whaler tilted in a cradle...pefect fit.
Cheers
Phillip
 
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