I'm not quite sure why this is all over the news. I remember it being announced sometime lat year that 2015 would be their last year in NASCAR. They got out of IndyCar at the end of 2013 and had reduced sponsorship there after Danica left. Bob Parsons isn't running things anymore and the new CEO wants to change direction, I guess. Be more business-like or something. Notice that there have been a number of other sponsors on Danica's car especially Aspen Dental.