Re: fly wheel rotaion direction
hold on. If your cables are reversed, or for any other reason the starter motor spins opposite the way it was designed for, the bendix will never rise up to engage the flywheel. It can't, because it's on a threaded shaft.
I know this because I once reversed the brushes in the brush holder during reassembly. The motor bench-tested fine. Clockwise, which look ok to me. Spun like crazy on the motor but the bendix wouldln't engage. Scratched my head for an hour or so fore I figured it out.
besides which, didn't you say it cranks fine either way?
reread dhadley's post above, it's the most clear explanation you'll find:
The rope start engages the *inside* rim of the flywheel, so that mechanism turning CW makes the flywheel turn CW *with it*.
The electric start engages the *outside* rim of the flywheel, so it spins CCW and makes the flywheel go CW.