Barnacle Boy
Cadet
- Joined
- Mar 22, 2005
- Messages
- 6
DiscoverBoating.com re-launched on Monday, March 6, in conjunction with the start of the Discover Boating advertising campaign in late March and early April. The new and improved site features innovative ways to motivate interested consumers to become boaters, as well as elements that help industry stakeholders track and retrieve valuable sales leads.<br /><br />DiscoverBoating.com was redesigned for an audience primarily new to boating, and its look and feel is intended to make users feel comfortable navigating through the pages. Hosted and personalized by The Boating Guy, visitors can ask questions about boating and related topics and expect an answer by close of the next business day.<br /><br />The newly-redesigned DiscoverBoating.com is an A to Z guide for boaters, whether they are beginners or more experienced, says Armida Markarova, Internet marketing manager for the National Marine Manufacturers Association (NMMA). It is a hands-on, interactive site that helps a new boater find all the information they need to know in order to get started boating, including suggestions on the right type of boat to purchase. DiscoverBoating.com is an ideal resource for anyone interested in learning more about boating and spending time on the water.<br /><br />One of the sites most helpful and engaging features, the Boat Selector Tool, allows a user to narrow down the type of boat that best suits their needs based on answers to a series of simple questions. Consumers will then be able to request more information from manufacturers of that type of boat. These leads are collected and stored in the Discover Boating Lead Generation System, where industry stakeholders can review and track them through GrowBoating.org.<br /><br />Complementing the Boat Selector Tool is a comparison function, where users can evaluate boat types side-by-side and examine the various features of each. Other components of the site include: a Beginners Guide to Boating; boating activity and destination information; monthly questions, articles and features; how-to and safety information; and a financing calculator. In an effort to provide as in-depth information as possible to consumers, DiscoverBoating.com will grow to include: a local dealer finder, where users can look up information about boat dealers in their area; a list of marina and boat launch ramps organized by state; and an alphabetical list of manufacturers carrying specific boat types, including their contact information and links to their respective websites.<br /><br />Through the website, consumers can request a free copy of the How to Get Started in Boating DVD. Visitors can also sign up to receive The Wave! Newsletter, a monthly e-newsletter offering subscribers everything from helpful how-to tips, to great boating destination suggestions
