I always had old, used outboards and just bought a new one. It is a Briggs and Stratton 5hp 4 cyle outboard. They say it syupposed to be easy starting? I bought it about a month ago and it sat on the boat in the garage. Yesterday I filled it with oil (as recommended) filled the gas tank and added the fuel additive Pn 5401 (as recommended). According to the quick reference guide I took the following steps: attach the safety lanyard to the stop switch, attached fuel connector to engine, lossened air vent screw on gas tank, opened transport valve, squeezed primer bulb until firm, moved shift lever to neutral, pulled choke to choke psoition, twisted throttle to start position pulled starter handle slowly until resistance is felt/then pull rapidly, should then start? Well, I pulled and pulled and pulled and nothing? For brand new engines is there anything I should check? Is there any priming tro do with a new engine? It looks as if it is not getting any feul? But I don't know for sure? Any suggestions would greatly be appreciated?