Re: automatic choke?
Don't get too "wrapped around the axle" on how the choke actually works. Suffice to say that the only time the enrichener aka "choke" works is when the key is pushed in as the motor is cranking.
It really does no good to push the key in before cranking the motor. Although you've built up a tiny bit of fuel pressure by pumping the primer bulb until it's hard, there's little or no priming action going on if you activate the 'choke' without cranking over the motor.
A friend of mine had a 3-cyl 90 hp Merc on a ski boat. He'd bought it with a 'blown' rod, and rebuilt the powerhead. He had a lot of trouble getting it to start until he figured out that if you pushed on the key to 'choke' then cranked over, it wouldn't go.
If you waited until you were cranking the motor over THEN pushed in the key, it fired off lickety-split! Go figure. Just like a previous poster stated.
I'm thinking that would be the best procedure for yours as well. Once the motor has started to crank over, it's developing pressure pulses in the crankcase and the fuel pump is now generating fuel pressure. So, when you press the key in to "fire off" the enrichening circuits on the carbs, they're squirting fuel quite nicely.
So don't 'choke' or 'enrichen' at all until you start cranking the engine over.
Make sure you've pumped the primer bulb up firmly and raised the Fast Start lever to an appropriate speed for fast-idle starting.
Hold that key in until the motor fires. Run at a fast idle (not real fast, enough to keep the motor from dying). If the motor fades away like it's running out of gas, press the key in for just a second or less. If the motor picks up again you'll know that's what it wants.
Just about every motor has its own "starting drill". Once you figure it out, and do that consistently, you'll probably have much greater success in getting 'er started every time.
HTH & let us know how that works out..........ed