I have a 1991 25 hp Johnson outboard (J25TELEIE) that is very difficult to start when it is cold. It is an electric start and has a primer system, but no choke. It does seem easier to get running if I put my hand over the opening on the carburetor to choke it a bit. I'm not sure what I'm doing wrong because once the motor has run for a bit it starts up very easily. Another thing that seems strange to me is that the electric starter only stays engaged with the flywheel for a second or two before the starting gear is retracted. This makes it so the motor doesn't spin very much each time I try to start is. I'm not sure if this is an issue, but I thought it may be important to note. My knowledge of outboard motors is very slim, so any help would be appreciated.