I know this is a topic of many opinions but Im going to throw it out there anyway.I have a 74 johnson V4 115 hp motor.I have a friend with the same motor but a 73.Anyways we took our boats out the other day and at the dock he turns the key and within 3-4 seconds hes running.I have never been able to do this.It takes me 2-3 trys to get started.pull the advance 1/2 way,hold the choke in until it turns over..ect.Takes me a couple minutes.Always starts,but a process every time.I run the OEM champion QL77JC4 plugs...he runs the NGK BZ7HS-10 and he swears that's what it is.Said his did the same thing until he changed and Im starting to believe him.???.I have 120 psi on all heads,rebuild carbs every other year,clean them after every 2 months,new fuel pump.reeds look great,coils ,power pack,stater,head gaskets are all 1 year old.Im in tip top shape!What do you guys think?