I can't count the number of "new lures" I get sucked into buying every Winter, Spring, Summer and Fall. I sometimes don't even open the box. Worst was spending almost 20 bucks on a Live Target Perch. It can't catch a cold. If I really want to catch a fish and not wash tackle I tie on a Black and Silver Rappala, or the tried and true Black Fury. I one landed a 48" Musky on a small Mepps Black Fury, they are fabulous I agree. Everything from Clams to Musky have fallen for my Blk and Slv Rapps and Black Fury's. I swear we would buy and old shoe if someone tied a hook to it and made a commercial for it. We fishin' dudes can be suckers, no we are!