The motor has a two-stage choke solenoid. The thermo switch activates the first stage, partially choking the motor till it is warmed up enough to run w/o choking. The second stage slams the choke tightly shut for a cold start and is under the driver's control. Actually, BOTH stages need to be activated for a cold start.
All well and good, except sometimes under certain conditions, the thermo part would activate when it really wasn't necessary, causing some temporary rough running. For that reason, the factory came out with a service bulletin, telling the dealers to disable the thermo part and re-wire the motor so BOTH stages were under the driver's control. When he works the choke switch, both stages activate, when he releases the choke switch, it is wide open.
So, the question becomes---has it been properly re-wired? If it has, you don't need that new thermo switch you bought. If it is re-wired, BOTH choke solenoid wires will be going to the blue/white striped wire terminal on the board. In other words, three wires under that screw.
EDIT: Correction, wires are purple/white stripe, not blue/white