I'm not trying to pick a fight, but just going back to the actual spec in the OEM owner's and shop manual (which is what I personally would go by). I have no idea why they don't spec NGK, but they do only spec AC and Champion. These are OEM manuals, but recently purchased new.
I know about cross-matching plugs, but I've been told by more than one credible person that when an engine specs a certain brand of plugs, that's the plug that should be used. I can't tell you why, but believe it's a subtle difference among the various brands of plugs, even those with the same ratings. Does it actually make a difference? I have no idea. Sounds like you have more experience than I do (which wouldn't take much
)
For what it's worth, the NGK site also specs an NGK plug for my OMC V6, and I've never heard or read anywhere that NGK plugs are recommended for that engine.
It would be interesting for me to have someone explain better why certain brands are spec'd for certain engines, rather than just the generic physical characteristics of the plug.