Ok guys, I've been reading for a while now, and feel like it's time to speak. My name is Rob and I'm a boat dealer (you're all supposed to say "Hi Rob") What we are talking about, is a bunch of aluminum, a little bit of steel and plastic, throw in some very complex electrical parts, dump the whole mess in salt water and call it an outboard motor. If you haven't noticed yet, the ingredients that make up todays outboards get low grades for playing well with others. We pay large sums of money for these outboards and expect alot in return. I don't care which brand of motor you buy, but understand this, it is a mechanical device and at some point in time it WILL fail in some way. It is going to fail and it will not last forever. As long as you understand that as a fact, let's move on. The marine industry tends to lag behind the auto industry by 25-30 years. The industry is changing so fast, many people jsut can't keep up. Some motors are carbureted, some have fuel injection, some marine motors still have ignition points! My point is, with things changing as fast as they are, many dealers can't cope with it. Speaking of dealers, there are as many kinds of dealers as there are kinds of motors. There are car dealers that sell boats and motors, there are lawnmower and motorcycle shops that sell outboard motors. There are mom and pop boat shops, there are multi-location mega-dealers. You all seem to stress on the brand name when it comes time to buy a motor for your boat. The thing that should be most scrutinized before you buy a motor, is the dealer you buy it from. The Marine Manufaturers Association has developed a Marine Industry Certification program. The program applies to manufacturers, dealers, and individuals in their employ. It is very difficult to get this certification. It requires mandatory education, and alot of dedicated effort on the part of the person or business seeking certification. When all requirements are met, before certification is granted, a code of conduct must be signed by the entity receiving certification. If your prospective dealer is not certified, ask him or her why not. Ask for a list of refferences of previous customers, both good and bad. The brand name is only a small part of your satisfaction. The person you buy it from, and the poeple that will fix it when it breaks (AND IT WILL!)are the ones that should most affect your buying decision. I sell brand X. While I wish everyone bought Brand X from me, the important part is that you buy a motor from someone that has your satisfaction on the top of their list of priorities. If enough of you become totally dissatisfied with your boats, before you know it, we will be posting notes on forums talking about our Winnebagos and golf clubs, and that would just plain SUCK.<br />I'll get off the soap box now. Its all in the dealer Boys, everything else is just Ford Vs. Chevy.