Just saw your reply - very, very correct except that my toggle switch was not 'doin' it's thing' !
I just tried to post this update before I saw your excellent reply:-
Hi again, I have firstly to say a huge "thank-you" for putting me on the right path!
I decided this morning to refit the original ignition switch as I found the key in a parts bag that the last owner gave me (I am not too sure if it actually made any difference), then I looked for the 'choke' but couldn't see anything that resembled a conventional 'choke' (as per a motorcycle) so kept looking, I eventually found what looked like a small pump on the side of the motor with small diameter hoses that went to the crankcases (I assumed a 'primer' of some sort)
tried the key but nothing so jumped the primer straight off the battery with a piece of speaker wire - it clicked!
Sooooo, primer working but not being activated, start tracking wires (pink with a white stripe changes to black/yellow at loom connector) tracked back to loom connector, separated connector (after pulling batt contact) and cleaned all pins and holes properly, reconnected, then decided to investigate the toggle switch directly below the ignition switch - primer now clicks each time the toggle switch is pulled up! tried motor - starts and runs a treat!
Many thanks once again - your experience is invaluable to a 'newbie' like me