D
DJ
Guest
Looks like the John/Rude names will be around for quite some time! 
<br /><br /> <br />You have most likely read articles or heard rumors and speculations about the<br />upcoming sale of Bombardier Recreational Products, a division of Bombardier Inc.<br />Bombardier Recreational Products includes the Evinrude(r) and Johnson(r) outboard<br />engine brands, along with Sea-Doo(r) personal watercraft , Ski-Doo(r)<br />snowmobiles, Bombardier(r) ATV and Rotax(r) engines. <br /><br />Interest in our division has been astounding! Since the April 3 announcement,<br />we've received correspondence from many companies from all over the world, and<br />have narrowed down the preliminary bids to 30 firms. This month, we'll narrow the<br />field again to roughly five companies, who'll enter the final selection phase. <br />We expect to have a winner announced later this summer.<br /><br />Obviously, during this transitional time period, there have been areas of concern<br />and question regarding this sale, and how it affects the Evinrude and Johnson<br />brands:<br /><br />* No direct competitor will become the new owner of Bombardier Recreational<br />Products.<br /><br />* Bombardier Recreational Products will remain intact, operating as a single<br />entity and carrying on business as usual. <br /><br />This means that the Evinrude and Johnson brands will continue to compete with<br />existing manufacturers just as they have in the past. And all warranties,<br />promotions, advertising, etc., are still on track. <br /><br />To help keep our dealers and boat builders informed, we've created a weekly<br />newsletter. We'd like to also share it with you. Welcome to "The Real Deal,"<br />our way of getting real, truthful, accurate information into the boating industry<br />at weekly intervals. At Evinrude and Johnson, we publish The Real Deal to give<br />accurate and timely news on our business, including the sale of Bombardier<br />Recreational Products. It's the only official word on: the latest information on<br />the sale transaction itself; important news from the division and elsewhere; and<br />damaging rumors-where we address them HEAD ON. <br /><br />Dealers may have shared information from The Real Deal with you. Now it's<br />available for your own reading. The Real Deal will be updated on our Web sites<br />each week, but we'll also send you a reminder e-mail as new issues are posted. <br /><br />Please check back often for the latest news on www.evinrude.com and<br />www.johnson.com. As always, we appreciate your support. <br /><br />Dave Thompson<br />Director of Communications <br />Bombardier Boats and Outboard Engines Division<br /><br />(r), TM Trademarks of Bombardier Inc. or its subsidiaries.
<br /><br /> <br />You have most likely read articles or heard rumors and speculations about the<br />upcoming sale of Bombardier Recreational Products, a division of Bombardier Inc.<br />Bombardier Recreational Products includes the Evinrude(r) and Johnson(r) outboard<br />engine brands, along with Sea-Doo(r) personal watercraft , Ski-Doo(r)<br />snowmobiles, Bombardier(r) ATV and Rotax(r) engines. <br /><br />Interest in our division has been astounding! Since the April 3 announcement,<br />we've received correspondence from many companies from all over the world, and<br />have narrowed down the preliminary bids to 30 firms. This month, we'll narrow the<br />field again to roughly five companies, who'll enter the final selection phase. <br />We expect to have a winner announced later this summer.<br /><br />Obviously, during this transitional time period, there have been areas of concern<br />and question regarding this sale, and how it affects the Evinrude and Johnson<br />brands:<br /><br />* No direct competitor will become the new owner of Bombardier Recreational<br />Products.<br /><br />* Bombardier Recreational Products will remain intact, operating as a single<br />entity and carrying on business as usual. <br /><br />This means that the Evinrude and Johnson brands will continue to compete with<br />existing manufacturers just as they have in the past. And all warranties,<br />promotions, advertising, etc., are still on track. <br /><br />To help keep our dealers and boat builders informed, we've created a weekly<br />newsletter. We'd like to also share it with you. Welcome to "The Real Deal,"<br />our way of getting real, truthful, accurate information into the boating industry<br />at weekly intervals. At Evinrude and Johnson, we publish The Real Deal to give<br />accurate and timely news on our business, including the sale of Bombardier<br />Recreational Products. It's the only official word on: the latest information on<br />the sale transaction itself; important news from the division and elsewhere; and<br />damaging rumors-where we address them HEAD ON. <br /><br />Dealers may have shared information from The Real Deal with you. Now it's<br />available for your own reading. The Real Deal will be updated on our Web sites<br />each week, but we'll also send you a reminder e-mail as new issues are posted. <br /><br />Please check back often for the latest news on www.evinrude.com and<br />www.johnson.com. As always, we appreciate your support. <br /><br />Dave Thompson<br />Director of Communications <br />Bombardier Boats and Outboard Engines Division<br /><br />(r), TM Trademarks of Bombardier Inc. or its subsidiaries.