Re: New Business Name
I'm telling you, when it comes to "Branding" we're in my wheel house. Do this as a "test" for whatever name you settle on: Share the name one time only with everyone in your circle of influence. Make sure, of course, you have their attention, and be specific that you're trying out names. Then, wait a week to 10 days and ask each one of them if they remember the business name you came up with. Whatever % of that circle of influence that can recall the name, divide that # in half and that's what your target audience will be able to recall. In other words, if 40% of your friends can recall the name you gave them one time only a week ago, then 20% of the public will be able to recall the name as well. Memory recollection is HUGE to a business as most people are so lazy they'd prefer to not even have to Google for a business, if they can get away with it at least. Even those that do, if they've had the name stuck into their memory banks, regardless of how much exposure they've had, if they see the name again in a Google search, then that name moves to the top of the list. Of course, this assumes a positive experience associated with the name, or least not a negative one.
"Aardvark" probably sounded rather "corny" to you initially, but it's not about that, it's about "branding". The coolest name in the world will not generate a single dime of revenue for your company, unless someone remembers to do business with you. I'm not saying that Aardvark is the solution, but it's more of an example in how to process the name you do land on. Good luck.
