Re: 4.5 mercury wont start please help
No thermostat so those 4.5s are cold natured. Mine needs a lot of choke to get it started and up to temp on anything but a hot day. Your problem is in the fuel delivery system somewhere. A carb rebuild, make sure all the fuel hoses and connections are not cracked, leaking or dissolved by the ethenol. These things would probably take care of it and are cheap to do. Modern gasoline is not kind to 1980s vintage rubber gas hose or carbuerator parts.
Does the primer bulb stay pumped up? If it doesn't that's a sign of a leak somewhere or a weak fuel pump,
Is the choke functioning properly?
Got a manual?