My well maintained 2004 Johnson 115 hp EFI four-stroke has become increasingly difficult to start "cold." I stabilize my high octane fuel and follow starting instructions by squeezing fuel line bulb and turning the key. Yesterday it took me approximately 30 minutes after several attempts to start. The engine will sputter a bit early in the starting process then die - sometimes with a bit of a backfire. Once it finally starts running and warms up, it runs fine. I've noticed that this problem seems to be getting worse with time. I assume no primer or choke with the EFI. Any ideas? Thanks!