Re: 78 mercury thunderbolt 20 hp
Every 20hp of this model has usually been problem to cold start for me until I tried the following:
1. pump the primer bulb tight
2. put throttle on fast idle
3. pull choke out (make sure it is closing fully)
4. slow roll the motor over (I am assuming you have a pull rope) about 10 to 12 compression strokes. It might crank with the slow roll, if so, very quickly push the choke in before it dies. If you didn't push the choke in fast enough and the motor started but died during the slow roll, push the choke in and pull start quickly.
5. Assuming no start with the slow roll, after 10 to 12 compression strokes, with the choke still out, pull the rope quick. When the motor starts, push the choke in super fast before it dies.
This method has consistently worked for me with a properly tuned motor. Good luck.