I have a 25 HP Mercury outboard that is hard to crank. It also frays the pull rope after minimum pulls. It will crank eventually and seems to run fine after it cranks. I cleaned out the fuel bowl and blew out the filter. I have to put it into "F" to get it to crank and choke it. I have taken a dremel tool and tried to smooth out the hole where the pull rope comes thru but it still frays the rope. I change the plugs a couple of years ago and it really has not been used much since then. I think I set the gap to .030". I am thinking about converting it to electric start.