look at it this way.
right now you pay one bill. doesnt matter if you use email, social media, streaming, search google, buy on amazon, spend time on forums, play on-line games, etc. its one bill, one speed, and you simply pay your ISP the one bill. lets assume $59/month. you have easy, unfettered access to the internet
without net neutrality regulation, you now have to pay the ISP a different rate for each function, and you will be paying a fee for things like gaming. your streaming will be throttled. you will pay $19 for email, $39 for a throttle streaming service, $39 for a throttled gaming package, $29 for social media, $19 for on-line shopping, $9 to access google.... your ISP may not like you surfing adult content, so it may prevent you from access. they may not like you driveling on social media for 20 hours a day, so they may limit your band-width and access during various hours. simple math says you pay more.....for less