Re: 72 Evinrude 65hp Ignition switch problem
What you have is an aftermarket service manual. Generally speaking, they aren't worth much. As you have found out, they try to cover too many motors and don't do a very good job of providing useful information for any one of them.
If your motor is a 1972 Johnson 65 hp, the model number will be either "65ES72" or 65ESL72." You can confirm the year by looking for a data plate on the port side transom bracket. The ES is the short shaft (15") motor and the ESL is the long shaft (20") motor. Chances are that you have an ESL model, simply because not many ES models were sold, in comparison to the long shaft version.
Order a Johnson service manual using the model number. They are available right here at iboats, or through another vendor.
The next thing on your list should be to find and OMC/BRP dealer in your area. If the key switch that you bought is not an OMC part, it may not work properly with your engine. You could also have just ordered a new key through the OMC/BRP dealer, at a cost of about five dollars. If you look at the face of your old switch, there is a key code stamped in it.
Before you attempt further repairs, it is very important that you get the correct manual and then study it. Trying to fix something by guessing is neither effective or wise, because you may end up damaging more things than you fix.
BTW, one of the "quirks" in regard to starting your motor, is that the shift switch (inside of the control box) may not be in exactly the right position, even though the shift handle is in the neutral position. That switch has a dual function, in that it shifts the gears and provides a neutral safety feature. If the toggle is not in exactly the right position, the start circuit is opened and nothing will happen when you turn the key. If that is what you are experiencing, try moving the shift handle just a little fore and/or aft.